Internet  Marketing

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KEEP

IT 

SIMPLE

"any intelligent fool can make things bigger, more complex, and more violent.  it takes a touch of genius – and a lot of courage – to move in the opposite direction."

– e.f. schumacher

Success in business is all about getting attention. aaaaaand once you have attention, knowing what to do with it. 

Many businesses struggle but not getting started on an attention-getting marketing campaign simply because they do not know where to start. 

Not doing anything because you are uncertain has one definite result. Nothing ventured, nothing gained. So, you don't want to get consumed in the online world. We get it. Start small. Keep it manageable, and inform and educate yourself as you go. But GO!

THINK

ABOUT

MORE

 

Think about more than internet marketing.

A good internet marketing campaign combines internet and tangible impression opportunities. This could be radio, billboard, television, etc. It could also mean, promotional items, books, shirts, flyers, business cards. 

The key is to keep it simple and direct, yet impressive! 

74

percent

74% of people say they use Facebook for professional purposes.

4000 percent

Visual content is 40X more likely to get shared on social media than other types of content.

80 percent

Researchers found that colored visuals increase people's willingness to read a piece of content by 80%. 

RETENTION and ROI

When people hear or read information, they're likely to remember approximately10% of that information up to three days later. However, if a relevant image is paired with that same information, the retention rate jumps to 65% of the information up to three days later. Impressive, right?

65%

MORE 

RETURN

When people hear or read information, they're likely to remember approximately10% of that information up to three days later. However, if a relevant image is paired with that same information, the retention rate jumps to 65% of the information up to three days later. Impressive, right?

KNOW

YOUR 

PEOPLE

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. "

– maya angelou

Is your market business to business? agent to agent? business to consumer? Is your product right for your audience? Do you know where to find your audience online?

54% of marketers say increasing engagement rate is their top email marketing priority. How do you engage someone you can't find? How do you find your someones?

You can choose from email marketing, remarketing, mailing, apps and notification marketing, search engine marketing - all of which lean on content marketing, and the ability to get attention. Your website plays a role, but it's only part of the greater whole.

EXPERIMENT!

  • 91% of people say ads are more intrusive today than two years ago. 

  • 73% of people dislike pop-up ads.

  • 70% of people dislike mobile ads. 

  • 51% of people have a lower opinion of brands that use autoplaying video ads. 

180

percent

Shoppers who view video are 1.81X more likely to purchase than non-viewers.

ENGAGEMENT + RELATIONSHIP

can you spot the trend?

  • Only 16% of marketers say outbound practices provide the highest quality leads for sales.

70 percent

70% of marketers say converting leads is their top priority. 

80 percent

80% of marketers report their lead generation efforts are only slightly or somewhat effective.

63 percent

63% of marketers say generating traffic and leads is their top challenge.

61

percent

Only 61% of marketers believe their marketing strategy is effective.

  • Only 16% of marketers say outbound practices provide the highest quality leads for sales.

ENGAGEMENT + RELATIONSHIP = RESULTS

Many marketing efforts online are not working because they are transactional in their approach and execution. They tend to tunnel focus on ROI and for REL (Relate, Encourage, Listen). 

Marketing efforts online will work when you go into it with the mindset of experimenting with relationships. Find your people, and tease out engagement. When there's enough attention and excitement, ask them out. 

KEEP

GOOD 

SCORE

"winners keep score"

– u.s. army colonel rodney haggins

How do they not know if their campaigns are doing well? If a business is combining landing pages with print collateral and distribution efforts, find a way to track them.

One of the key things for keeping score well is consistency.

When a business launches a campaign, it's best to relaunch the campaign changing only distribution channel, or changing only target audience, or changing only messaging. This allows for changes to be accounted for in a more controlled way. Clearly, this takes time. 

©2006 - 2017 by IDEA, a Chameleon owned company.