Reputation Management and Brand Marketing are almost synonyms in today's technology-driven world. Building a brand means building a positive online reputation and then leveraging that reputation to get consumers to trust your brand.
Today, consumers have just as much say in defining a brand as all of the efforts of a marketing team. It takes intentional and active engagement to draw this out and use it to your advantage.REPUTATION MARKETING is the active management of your consumer’s comments and criticisms to create the brand image that you desire.
In order to best manage your brand’s online reputation and make consumer engagement a part of your marketing strategy, your team needs to have the best tools.
Waiting around for a good reputation to “happen” to you isn’t an